Chris Cunningham is back....!!!!

Acclaimed director Chris Cunningham's commercial for Flora, Gucci's new women's fragrance, is sure to make even the Roman goddess of flowers proud! Cunningham's eclectic resume includes commercials for Sony Playstation and music videos for Portishead, Madonna, and Bjork among others. If the scent is anywhere near as sweet as the magical visuals we're sure it will be a great success!!!!

“The main drive was to create a deep poetic feeling rather than something simply romantic, a word that doesn’t fit in the Gucci code. The choice of using Chris Cunningham fit perfectly with this concept,” says Ruini. “Chris added a lot to the original idea, making the whole project more majestic and cinematic. We strive to give as much creative space as possible to great directors that are involved in our projects so we avoid setting limitations at the outset. Chris developed the initial storyboard by adding his own principles and aesthetics.”