Saturday, 11 April 2009


Prada - Trembled Blossom in Design Museum London



If you haven’t already viewed Prada’s amazing Trembled Blossom, the time is now. Words cannot express how much I love and respect this project. Trembled Blossom is a 4-minute animated film spawned out of a flower and nymph drawing done by L.A. illustrator, James Jean. Apparently, Muccia Prada was so taken by Jean’s creation he did for a store wall that she based her entire Spring 08 collection on it!

Trembled Blossoms is the extension of the project into the film medium. The animated short based on the wallpaper designs is directed by James Lima, produced by Hi! Production, Max Brun, with animation by Sight Effects, L.A. The goal was to create a classic animated film, from Hollywood's golden era of the 1930s and 1940s, while employing modern animation and motion capture technology.

While the technology is advanced, the concept is essentially the same as classic animation in which artists drew over filmed footage of an actress dancing to create Snow White. For Trembled Blossoms, the motions of a dancer playing the nymph, outfitted with small tracking reflectors, are captured and recorded, then digitally

This all for the love of art and, of course, selling beautiful clothes. Blossom is so visually stimulating and, for me, almost calming. I’ve watched it dozens of times now, yet it’s still the perfect start to a hectic work week!

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