Graphics doesn’t need to be static or fixed: it can float, jump, fly, dance around and transform in different forms. Once you set visual elements in motion, you can achieve stunning results which would be far too difficult to achieve otherwise. And in fact, there are a number of stunning examples of how this can be done.
The so-called motion graphics is often used in ad spots, music videos and movies. However, sometimes it can also be used for data visualization or live installations (e.g. on buildings). In all these cases designers have a huge space to explore their creativity.
In this post I present some excellent examples of videos in which graphics are set in motion.
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